Help your supporters help you!
Giving Tools – make it easy for your supporters to fundraise for your project.
GlobalGiving has developed some fantastic online tools that you can direct your supporters toward to help them fundraise for your project. Even if you only have a small group of supporters, each has the power to generate even more donations through promoting and fundraising for your cause.
1. Widgets
Every project has a personalised widget (an online badge) that can be applied to webpages, blogs or social networking pages – add to your pages and ask your supporters to add it to their pages too. Find your widget at the bottom of your project page. When someone clicks on the widget they will go directly to your project and can donate straight away.
2. Fundraiser Pages
Personalised fundraising pages created around an event and produced by supporters are proving to be one of the most powerful online fundraising tools. Your supporters can set up a fundraising page, choose an event and fundraise for your project easily online! If they undertake a fundraising event in the next 4 weeks, all donations will count towards your project total for the Alive and Learning challenge so you will get more donors and more funds for your project and come along way towards the targets for the challenge! If you want any fundraising ideas to suggest to your supporters, please contact us and we’ll send some across.
3. Giving Groups
Another great way to help donors feel they are creating an even bigger impact when donate to your project is by donating through a personalised Giving Group page. This is similar to a fundraiser except that it is based around collective giving as a group and is a way of motivating everyone within a group to give – a personalised giving group page will show the mission of the group, who has given to date and how much the group has collectively raised. For example, a group of company employees might want to raise funds your project together and record who has given to the project and how much was raised overall – they can set up a personalised online Giving Group to donate through and see their impact!
If you would like more information about any of the Giving Tools, you can contact me directly at rsmith@globalgiving.co.uk.
Next steps
Use an email to let your supporters know that they have some great options to help you raise funds and achieve success in the Alive and Learning challenge. If you know who your active fundraisers are, get in touch with them personally by email or telephone and let them know about the tools they can use to help fundraise. By getting current supporters to set up fundraisers and giving groups, you will be growing your donor base. You can stay connected with all your GlobalGiving donors through project updates on the website.
(blog text from email dated 8th July 2009)
